Simply Delectable
Doesn’t that cake look absolutely delicious? That’s what I thought when I saw the photo. I created this design in my Design and Concept class yesterday and I am actually quite happy with how the design turned out. The objective of the assignment was to find an image of an absolutely delicious dessert and capture the essence of the flavor in a grid layout. Today, I was looking at my design and it came to me, “How does one’s design actually come about?”
A designer’s work flow or process comes so naturally that many of us simply forget that the process behind a design is actually quite complex. We as designers become so comfortable discussing certain elements and principles with fellow designers that we forget sometimes we need to take a step down and analyze a design through different eyes. We need to put ourselves in the shoes of our audience. Many of our audience is not very educated on design, after all we are the ones going to school for it, right?
Long story short, let’s go behind the screen with my design, White Chocolate Raspberry: Simply Delectable
So, I’m sitting in class, waiting for the new assignment as my teacher announces that we need to find an image of a dessert and capture the flavor in a headline and a sub-headline. The first thought that came to my mind was, “How in the world do I execute this assignment?” One of the many challenges of design is the starting idea or concept. So, after I pondered the assignment for a few moments, I started searching for images of yummy desserts. Finally, after searching for quite a few minutes, I found the perfect image. Oh and by the way, sometimes you will spend hours trying to come up with an awesome idea for a design. It does not always come so easily.
The image of the dessert I found looked absolutely amazing, I felt like it really captured the essence of the dessert quite well. I mean who wouldn’t be captivated by this dessert? A white chocolate cake with dark chocolate and raspberries, I’m thinking that’s a piece of heaven right there. You’re probably thinking alright, stop making me so hungry and get back to design.
Alright, alright, well it is lunch time and I’m getting hungry. Anyway, as far as my concept for this assignment went, the image kind of took over that element. I saw the image and it just simply said, elegance. I really liked the dark yet calming background behind the dessert. Therefore, I built upon that idea or concept.
I struggled finding a typeface that would fit “White Chocolate Raspberry” but I felt like a nice cursive font fit the layout quite well. One of the other requirements for the design was to design the layout within a grid. For all you non-designers out there, think of a grid like a guideline that you use to fit the pieces of the design in an organized way. Designing within a grid was a new experience for me because I normally just design whatever comes to mind. The grid I used was very simple. However, I was really happy with how the design turned out. Well, I’ll go a little deeper in my design work flow and process on a later blog, for now thanks for reading Behind the Screen.
Behind the Screen 